Direct Marketing & Other

City of Hope Beauty Kit

Women facing domestic abuse often hide their bruises behind makeup. We used that insight to create a deceptive “beauty kit” distributed in malls and cosmetic stores, one that revealed a support number inside. A simple idea placed exactly where it mattered most. It sparked conversations in the UAE and was later adopted by a women’s organisation in South Africa.

Dubai Lynx
MENA Cristal

MBC Action Business Cards

Dubai Lynx MENA Cristal For MBC Action, we turned a simple business card into a band-aid. A small idea perfectly aligned with the channel’s action-packed identity. What started as a creative twist quickly became a brand favourite, and the entire team adopted the cards as their everyday calling card.

SaferDriver Taxi Service

SaferDriver is a service that sends a professional driver to take you and your car home when you’re too drunk to drive. To promote this life-saving service on a tiny budget, we needed to reach people at the exact moment the danger begins. In bars, while they are drinking. So we turned bar stirrers into mini billboards carrying an important message.

Dubai Lynx
MENA Cristal

Dubai Police Activation

Dubai Lynx MENA Cristal Dubai Police wanted to address a harsh reality: more than 150 pedestrians lose their lives in Dubai every year, often due to simple negligence. We had to create an idea that was both cost-effective and impossible to ignore. So we turned the city’s zebra crossings into the medium. With the stark image of blood spreading across the stripes, we transformed a familiar everyday surface into a powerful reminder that ignoring traffic rules can cost a life.

Boecker Pest Control

Boecker needed to boost its presence among hotels, restaurants and cafés with a direct mailer that cut through the clutter and made their no-nonsense attitude unmistakable. So we sent miniature coffins – a bold, darkly humorous reminder that when Boecker steps in, pests don’t stand a chance.

Dubai Lynx
MENA Cristal