As part of the HSBC What Type Are You? campaign, we created The Book of Types. A collectible art book of postcards, each one portraying a different “corporate type” through illustration and insight. I collaborated with more than a dozen illustrators, designers and art directors to bring every personality to life. What began as a campaign asset became a keepsake; we printed far more copies than planned because people wanted one on their desks.
Dubai Lynx
MENA Cristal
A welcoming brand platform built on the idea that with HSBC, you’re never a stranger. Rolled out across the Gulf region through print, outdoor, digital, airport environments, special executions and office branding.
We literally put HSBC on sale, a bold tactical idea that translated into strong sales performance. The campaign rolled out across digital, social, print, outdoor, radio and in-store branding.
Effies Silver
Each year, we developed campaigns for the HSBC Abu Dhabi Golf Championship. For this edition, we created a city-wide hype stunt: a bus topped with a giant golf ball that toured Dubai for a week leading up to the tournament. Supported by print, OOH, social, digital and radio, it became one of the most talked-about moments of the campaign.
Selected airport branding and outdoor creatives created for HSBC.
This Diwali eDM was crafted from the memories every Indian expat carries with them. The sounds, smells and tiny rituals that make the festival feel like home, even when you’re celebrating it in the UAE. Each line taps into a shared nostalgia, creating an emotional bridge between HSBC and the people it serves.
Made a very boring Welcome Kit a little interesting.
