Print, Radio & Others – Hari Krishna

Bookworm

Dubai Lynx
MENA Cristal
Communication Arts

Emirates Airlines Radio

For 3 years, I led creative for Emirates Airlines at DDB, shaping regional print and outdoor campaigns and activations, elevating local briefs, and ensuring every piece of communication stayed true to the brand’s global standards. Here are a few of the radio spots produced during that time.

K Lynn Front Hook Bras

Sign-off: Why do it the hard way?

Dubai Lynx
MENA Cristal
Luerzers Archive

Kraft Cheese Radio

Super-intelligent annoying kids, because of Kraft Cheese.

Dubai Lynx

Burger Fuel

Pitch, Launch

Audi

OOH

RSA Insurance

RSA was bold enough to approve and run this campaign. They didn’t really have a choice. The other route I presented was even wilder.

LG Summer Offer Radio

People are cool.

Emirates NBD

Mobile banking campaigns for Emirates NBD.

ADIB Spice Card Launch

Abu Dhabi Islamic Bank wanted to create a card tailored specifically for NRIs and NRPs in the UAE. We built it end-to-end – from the name, visual identity and card design to the full launch campaign, including print, digital, OOH, radio, office branding, stationery and sales activation.