Dove Launch Campaign The Times Dubai Lynx Himalaya Herbals Garware Shatter-proof Film Burger Fuel Maharashtra Tourism Development Corporation The ABBYs

Tide The ABBYS SilverLeo Burnett 7+ GPC (Global Product Committee) ScoreLeo Brunett 8+ GPC (Global Product Committee) ScoreFeatured in Lurzers ArchiveFeatured in The Work We edited the logo on this one

Gazaal Launch & Tone-of-Voice Gazaal is an Early Development Center (EDC) with a dual focus on children and parents. I shaped the full tone of voice and wrote the entire launch campaign. Every line and visual was crafted to reflect this unique two-audience approach: warm, insightful and inclusive. The result was a brand language that spoke to parents’ aspirations while celebrating a child’s world of growth and possibility. Phase 1 Phase 2 Phase 3 Post-Launch Content

Western Union The ABBYS GoldCannes Lion Finalist

Dubai Properties It’s No Ordinary Day For UAE National Day, Dubai Properties wanted a message that felt truly emotional, proud, and meaningful. We responded with “Today Is No Ordinary Day,” an original poem celebrating the nation’s spirit and its people. It struck a powerful chord, landing on the front pages of major English and Arabic newspapers, airing on radio, and spreading across social media.

HSBC The Book Of Types As part of the HSBC What Type Are You? campaign, we created The Book of Types. A collectible art book of postcards, each one portraying a different “corporate type” through illustration and insight. I collaborated with more than a dozen illustrators, designers and art directors to bring every personality to life. What began as a campaign asset became a keepsake; we printed far more copies than planned because people wanted one on their desks. Dubai Lynx MENA Cristal HSBC Brand Campaign A welcoming brand platform built on the idea that with HSBC, you’re never a stranger. Rolled out across the Gulf region through print, outdoor, digital, airport environments, special executions and office branding. https://vimeo.com/32732592 HSBC Sale We literally put HSBC on sale, a bold tactical idea that translated into strong sales performance. The campaign rolled out across digital, social, print, outdoor, radio and in-store branding. Effies Silver https://vimeo.com/32731910 HSBC Abu Dhabi Golf Championship Each year, we developed campaigns for the HSBC Abu Dhabi Golf Championship. For this edition, we created a city-wide hype stunt: a bus topped with a giant golf ball that toured Dubai for a week leading up to the tournament. Supported by print, OOH, social, digital and radio, it became one of the most talked-about moments of the campaign. https://vimeo.com/38719579 HSBC Abu Dhabi Golf Championship Case Video https://vimeo.com/1143090884 HSBC OOH Campaign Selected airport branding and outdoor creatives created for HSBC. HSBC Diwali This Diwali eDM was crafted from the memories every Indian expat carries with them. The sounds, smells and tiny rituals that make the festival feel like home, even when you’re celebrating it in the UAE. Each line taps into a shared nostalgia, creating an emotional bridge between HSBC and the people it serves. HSBC Premier Campaign HSBC Debit Card Welcome Kit Made a very boring Welcome Kit a little interesting.

Nokia Leading Nokia’s creative for the UAE and GCC meant building more than just campaigns. It meant shaping a cultural presence. From launching Nokia Music Store with the Kylie Minogue concert to filling the region’s nightlife with DJ events featuring John Digweed, Benny Benassi, The Charlatans, The Meerkats and more, we turned the brand into a living, breathing music experience. Across three seasons of Nokia Inside Music on YouTube, we documented the UAE’s emerging artists and gave them a platform to be heard. Alongside that came 360° campaigns for the N82, N97, N8, 6700, Nokia Vine and Nokia Comedy Clubs, Gitex, and many more, spanning print, outdoor, radio, digital, social, retail, experiential and PR. As the lead creative, I aligned global guidelines with regional culture, directed events, shaped brand tonality, built partnerships and oversaw everything from store rebrands to ambient, guerrilla and collectible merchandise. Below is a snapshot of the work. Nokia Music Store Launch As part of the 360° launch of Nokia Music Store in the UAE, I led the creation of a series of music-inspired pin badges and sticker books. Collaborating with a team of designers and illustrators, we built a vibrant, collectible visual universe that brought the brand’s personality to life. The first 10,000 copies disappeared fast, so Nokia printed another 8,000. Nokia N82 Outdoor Campaign Nokia Music Store Launch A selection of Nokia Music Store print, OOH, Activations, Online, Social, Giveaways, In-store, Concerts, YouTube documentary series on music genres in the UAE etc.

Two Hearts Beat A poem celebrating pregnancy and birth transformed into a film using real footage from my friend’s journey. https://vimeo.com/1011269104 The Wait Wrote the poem that serves as the trailer for the award-winning short L’attente, and was the concept designer behind the film’s poster. https://vimeo.com/519708191